Marketing and Its Role in Film Success

Film Success | Marketing and Its Role 

The last time you saw a major blockbuster, one of the things that attracted you to the movie was, most likely, seeing a trailer or some other type of marketing about it. Even though the top movies have had great story lines and great acting, many wouldn’t have known about it without marketing methods. These marketing methods, which have a big budget on their own, help draw many people to some of the most exciting movies available.

Family Entertainment helps Film Success

Family movies make a lot of the biggest money at the box office. Many adults like family-oriented movies, even when not viewing them with a child, because they know that they will be free from some types of offensive content. Movie studios that produce popular family films often spend a lot of money on interactive websites and special promotional materials to bring publicity.

Fame from Books

It’s no surprise that some of the most popular film franchises started out as books. Although many people discover these movies on their own, without any familiarity with the original books, a large number of movie viewers become interested because they have read the original books. Both animated and live-action movies have drawn inspiration from popular childrens’ books, and many of these have made it to the big screen more than once. New adaptations of popular favorites are always in demand as younger generations become familiar with these treasured stories.

Toys and Their Influence on Film Success

Although many of the most popular family movies have tie-in merchandise that includes toys, there is also a market for movies based on some of the most popular toys that kids have enjoyed for decades. One of the best things about these movies is that they have a broad appeal both with kids and with their parents, who may have grown up with these toys themselves. Some popular board and other games that revolve around some plot have also made popular movies.

Comics and Their Impact

Some of the most popular movie franchises started out as successful comics. These have become so successful in many cases that producers have planned spin-off film series or reboots. One of the things that many people enjoy about movies based on comic series is that the story lines add extra subplots and dimensions to the characters that appeal to newcomers to the series which may not have been interested in the films otherwise.

The Future of Family Film

The demand for family films will continue to grow, and the most popular movie hits will likely spark sequels. One of the things that has changed in recent years is the length of time between the theatrical release and the DVD release. In many cases, the DVD release includes extra interactive features that increase the movies’ appeal. There is also less time in between the movies’ theatrical releases and their appearance on network TV. As the influence of studio executives like Marc Shmuger grows in family movie circles, the studios will continue to be on the cutting edge of movie innovation.

As you can see marketing plays a role in film success.